Cloverdale Paint has announced that it has entered a parternship with Celanese Corporation. This collaboration will witness the utilization of Celanese’s carbon capture and utilization (CCU) technology. The CCU technology will be employed to create new sustainable paint solutions.
Celanese has come up with a process that takes industrial CO₂ emissions and turns them into renewable feedstocks. The technology captures the CO₂ that would otherwise have gone into the atmosphere. Hydrogen is then used to convert the CO₂ into methanol, a key building block in vinyl acetate-based emulsions used in paint manufacturing. It is a method that reduces reliance on fossil fuels, supports a circular economy, and has lower carbon emissions compared to traditional processes.
Supporting Sustainability, Reducing Carbon Footprint
The collaboration between Cloverdale Paint and Celanese further endorses both companies’ commitment to sustainability. The partnership will reduce more than 1 million pounds of COâ‚‚ emissions per year. This will be accomplished by using the captured COâ‚‚Â in products manufactured by Cloverdale Paint.
This fits into the broader goal of Cloverdale Paint in providing an eco-friendly paint solution without performance compromise.
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Commitment to Environmental Accountability
According to Cloverdale Paint president Darrin Noble, the firm’s Green Guarantee represents its core commitment to being a sustainable corporation. Under Green Guarantee, such initiatives are undertaking sustainable materials consumption, streamlining processes for lower waste, and lower carbon emissions.
A further note, according to Noble from Cloverdale, is that its paint is designed to deliver performance and long-term durability. Plus, it also guards against environmental abuse.
Celanese’s View on the Partnership
Celanese’s global sustainability director, Kevin Norfleet, expressed the company’s enthusiasm about the partnership. He noted that the collaboration with Cloverdale Paint demonstrates how CCU technology can accelerate the adoption of low-carbon solutions in industries like paint manufacturing. Norfleet emphasized that CCU technology plays a vital role in reducing the carbon footprint of products and advancing a circular economy.
This partnership between Cloverdale Paint and Celanese represents a significant step forward for the paint industry. Both companies are setting new standards by integrating sustainable practices and carbon capture technology into paint manufacturing. The collaboration not only helps reduce COâ‚‚ emissions but also positions both companies as leaders in offering eco-friendly paint solutions to the market.