UK advertising watchdog clears Ford of “zero emissions driving” claims

The UK’s advertising regulator, the Advertising Standards Authority (ASA), has dropped its investigation into Ford after the carmaker’s claims of “zero emissions driving” in a recent Google advertisement. The claims, featured in a paid advert for Ford’s Explorer SUV model, were deemed unlikely to mislead the public, according to the ASA’s ruling.

This decision comes after the ASA’s recent warning to car manufacturers against describing electric vehicles (EVs) as “zero emissions.” While brands like MG and BMW faced penalties for misleading claims in their adverts, Ford has narrowly avoided repercussions following the ASA investigation.