Scope3, a sustainability platform focused on decarbonising in the media and advertising sectors, announced the closure of a $25 million funding round led by GV.
This was supported by investors such as Venrock, Room40 Ventures, Craft Ventures, Aperiam Ventures, and Virgo Strategic Investments.
This new funding will allow Scope3 to broaden its scope and address the environmental impact of the rapidly expanding AI industry.
Since its founding in 2021, Scope3 has been at the forefront of sustainable digital media, assisting several brands, including Coca-Cola, General Motors, Mastercard, and Sanofi, in measuring and reducing carbon emissions through its ad campaign sustainability solutions.
Over the last 18 months, Scope3’s Green Media Products have prevented nearly 3,000 metric tons of carbon emissions.
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Its open-source approach has helped the advertising industry reduce its carbon footprint while maintaining business success and ROI.
The environmental costs associated with AI are substantial, with a single AI model training consuming thousands of megawatt hours of electricity and releases hundreds of tons of carbon emissions.
Companies are struggling to balance their climate commitments while driving innovation and business growth with AI strategies.
Brian O’Kelley, Co-Founder and CEO of Scope3, said, “The biggest AI players are monetizing through advertising, just like the search giants before them, and every marketer is using AI to create the content that fuels their campaigns.”
He added, “That’s why extending our methodology to capture the climate impact of AI is imperative, both for our business and the industry as a whole.”
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In line with its commitment to sustainability, Scope3 is making its open-source AI methodology available to the public.
This tool will enable companies to trace and measure the environmental impact of AI products, processes, and services throughout their life cycles.
It will enable businesses to make informed decisions that reduce carbon footprints while maximizing ROI on AI investments