TikTok and Two Drifters Distillery have signed multi-year collaborations with Climeworks to support their carbon removal initiatives. Through these partnerships, Climeworks will capture 5,100 tons of CO2 for TikTok by 2030 and another 1,067 tons for Two Drifters by 2032. The carbon removal will be done using a mix of Direct Air Capture (DAC) technology, Biochar, and Reforestation. These diversified efforts are in line with best practice for carbon removal and are an extension of the companies’ overall sustainability strategies for becoming carbon neutral.
A Strategic Step Towards Sustainability
Ian Gill, TikTok’s Global Head of Sustainability, said, “We carefully evaluated multiple providers to build a high-quality carbon removal portfolio. Climeworks provided a solution that meets our highest standards and aligns perfectly with our sustainability strategy as we work toward carbon neutrality by 2030.”
The agreement with Climeworks is a demonstrable move in TikTok’s sustainability commitment. It also highlights the economic advantages of carbon removal investment as businesses look forward to changing industry norms and carbon pricing regimes. In addition, securing long-term contracts like this one, TikTok is positioning itself to mitigate future carbon pricing volatility.
Also read: Climeworks Signs Agreement with KAPSARC for DAC Development in Saudi Arabia
Two Drifters Strengthens Carbon Removal Efforts
Two Drifters Co-Founder Dr. Russ Wakeham explained, “The more carbon we avoid through sustainable practices, the greater our margins become.” This innovative solution shows how removing carbon can be profitable while pursuing sustainability objectives.
Moreover, British rum producer Two Drifters Distillery has also agreed to a long-term deal with Climeworks to capture 1,067 tons of additional CO2 by 2032. The firm, which first partnered with Climeworks in 2020, is now pioneering the inclusion of the carbon removal cost in its Cost of Goods Sold (COGS) directly. The move provides the distillery with a monetary reward for cutting emissions.