For the third consecutive year, Tesla secured the leading position in Norway’s car sales in 2023, maintaining its dominance over competitors, even amid an ongoing dispute between the US electric vehicle manufacturer and the influential labor unions in the Nordic region.
Nearly 83.3% of the new cars sold in Norway last year were exclusively powered by batteries, and Tesla’s market share surged from 12.2% to 20.0%, according to registration data released on Tuesday.
Electric vehicles accounted for 82.4% of new vehicles sold in 2023, up from 79.3% in 2022, the Norwegian Road Federation (OFV) said.
Norway aims to be the first nation to halt the sale of petrol and diesel cars by 2025.
As an oil-producing country, Norway grants significant tax exemptions to fully electric vehicles, distinguishing them from internal combustion engine counterparts. However, in 2023, certain levies were introduced.
Tesla is facing backlash from unions and pension funds in the Nordic region.
The automaker refuses to comply with a demand from Swedish mechanics seeking collective bargaining rights that encompass wages and other conditions.
Consequently, Swedish dockworkers, truck drivers, postal employees, electricians, cleaners, and various others are declining to provide services to Tesla.
They have garnered support from unions in Norway, Denmark, and Finland, collaborating to impede the importation of Tesla cars into Sweden.
Despite this conflict, there is no apparent indication that Tesla sales are being adversely affected in Norway, as noted by Christina Bu, the head of the Norwegian EV Association.
“We see no signals indicating that,” Bu told Reuters.