CIWM launches new fund for circular economy businesses
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The Chartered Institution of Wastes Management (CIWM) has introduced a new fund to assist circular economy businesses in their growth by providing “fully-funded brand communications, marketing, and design support”.
The Circular Economy Innovators Fund, as stated by CIWM, is the first of its kind and will offer tailored support worth £10,000 to up to six businesses to enhance their marketing and communications strategies.
This fund targets small and micro businesses in the UK and the Republic of Ireland, including those promoting initiatives involving sharing, leasing, reusing, repairing, refurbishing, and recycling materials and products.
CIWM seeks emerging “circular economy innovators” who aim to expand and diversify their offerings.
Also read: Amazon and Glacier partner to advance recycling technology and reduce waste
The fund’s winners will receive assistance from the communications agency Barley Communications to develop a personalized brand communications plan and corresponding content.
Commenting on the launch of the fund, CIWM President Dan Cooke said, “CIWM’s purpose is to move the world beyond waste, and accelerating the transition to a more circular economy is vital to achieving this.
“The Circular Economy Innovators Fund is the first challenger fund to offer circular economy businesses access to specialist marketing and communications support and expert advice to fast-track their business growth.
Also read: Report exposes plastic industry’s decades-long deception on recycling
“There are many small and micro companies in the sector that have incredible forward-thinking products and services which clearly contribute to greater resource efficiency and a more circular economy.
“But they might welcome help with accessing the skills required to better tell their stories and accelerate their business to the next level. Through partnering with a communications agency that has strategic experts in a wide range of areas, winners can choose which channels of communication they feel they will most benefit from.”
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