Element United, a Utah-based company led by former miner and Jungle Gold star Scott Lomu, has unveiled plans for a tokenized carbon credit marketplace and a subscription-based Offset program.
These initiatives aim to empower landowners to monetize their land sustainably while combating fraudulent practices in the carbon credit industry.
The company’s upcoming marketplace will leverage blockchain technology to tokenize carbon credits, providing transparency, trust, and verification to buyers.
This move comes in response to longstanding issues of fraud and greenwashing in the carbon credit market, which have undermined its effectiveness in mitigating climate change.
Scott Lomu, the CEO of Element United, emphasized the importance of innovation in addressing environmental challenges. Drawing from his experience in the mining industry, Lomu seeks to promote sustainability by offering alternative revenue streams to landowners, such as carbon credit generation.
Element United’s Offset program, part of its broader sustainability efforts, targets individuals seeking to reduce their carbon footprint.
With a creative marketing campaign titled “Offset your Mother, Brother, or Another,” the program encourages participation in offsetting efforts through subscription-based models.
By combining blockchain technology with sustainability initiatives, Element United aims to revolutionize the carbon credit market and empower stakeholders to make tangible contributions to environmental conservation.