The EU parliament on Wednesday voted to ban the use of terms such as “climate neutral” or “climate positive” for products and services. This decision comes amidst rising greenwashing concerns amongst companies that rely on carbon offsets for these claims.
While labels like “environmentally friendly,” “natural,” “biodegradable,” “climate neutral,” or “eco” can be used by providing evidence of approved certifications, a total ban will be implemented on labels that rely on carbon offsets by 2026 in the bloc.
Anna Cavazzini, the Green MEP and chair of the Committee of the Internal Market and Consumer Protection, commented, “This new legislation puts an end to misleading advertising for supposedly environmentally friendly products and thus enables consumers to make sustainable choices.”
This legislation has been passed after months of negotiations with a deal reached in September last year and approved by members of the EU parliament on Wednesday. Members of the EU now have two years to implement these regulations.
Labels such as “eco-friendly” or “carbon neutral” are often used by parties to exaggerate the actual environmental impact of the brand’s sustainability efforts and misleads consumers to assume that they are not contributing to the climate crisis by buying certain products. This assumption however, might not be true in most cases.