Amidst a changing landscape in investment strategies, sustainable investing emerges as a compelling avenue for those seeking broader objectives beyond mere financial gain in portfolio building.
This burgeoning trend sees individual investors and portfolio managers integrating Environmental, Social, and Governance (ESG) factors into their decision-making processes, blending these criteria with traditional financial considerations.
“Investors these days are paying more attention to where their money is invested. They are not looking only at financial return,” says Jackie Ramler, an investment adviser at Executive Wealth Advisors, Raymond James Ltd, in Barrie to Orillia Matters.
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Investors may turn to sustainable investing for various motives. Some seek to impact society or avoid associations with dubious activities positively. Others may refrain from investing in companies whose business practices they find ethically objectionable.
Additionally, there’s a recognition that firms with negative reputations or unsustainable business practices might not endure in the long run.
“Most investors are not aware they have choices,” says Ramler. “Once they find out they have options, and have informed support, they are investing more in ESG companies, whose profitability will only increase as their debt declines. The stock market used to have just a few cleaner options. We now have many more regular clean investments.”
Although organizations such as the Responsible Investment Association, including board member Ramler, advocate for responsible investments, ‘greenwashing’ instances remain prevalent.