Signol, a sustainability startup that uses behavioral science to reduce emissions in shipping and aviation, secured £2.5 in a funding round led by industry-focused investors.
The investment will assist Signol’s mission to help human workforces in challenging industries achieve emission reductions through optimized daily practices.
The funding round was led by a New York-based venture capital firm TMV, which invests in legacy industries primed for disruption.
Global shipping giant Ultranav and MOL PLUS, the Japanese shipping company Mitsui O.S.K. Lines, Ltd. (MOL) venture arm, also participated in the round.
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Marina Hadjipateras, co-founder and general partner of TMV said, “It’s crucial that we invest in solutions that can have an immediate impact to improve the sustainability and efficiency of legacy industries like shipping.”
She added, “We believe this approach can extend to multiple verticals beyond aviation and shipping making it an attractive investment case, particularly given Signol’s plans to explore how AI can further empower individuals to perform their jobs as effectively as possible.”
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Signol’s approach focuses on optimising human decision-making to achieve sustainability targets without requiring technological or physical changes to ships or aircraft.
The startup has helped shipping and aviation companies save more than 100,000 metric tons of CO2, primarily by reducing fuel consumption by up to 1% in aviation and 12% in shipping.
The £2.5 million investment will enable Signol to improve its existing solution and expand its commercial reach within the aviation and shipping industries.
Additionally, the company plans to conduct a proof-of-concept (POC) in the corporate travel sector, to reduce avoidable emissions from business travel through behavior change.