Big tech companies are rushing to reduce the environmental impact of their vast data centres worldwide. They’re starting to use an AI method developed by Google that finds places with ample solar and wind power in the electricity grid. Then, they run their data centers there to reduce pollution and save money.
Chris Noble, who runs Cirrus Nexus, a company that manages data centers for Google, Microsoft, and Amazon, says it’s essential to run data centers using as much clean energy as possible.
AI-driven computing poses significant climate risks that will worsen without transitioning from fossil fuels to clean energy. Nvidia Corp. CEO Jensen Huang warns that the cost of data centres will double within five years due to the rise of new software.
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Google initiated efforts to match power usage at some data centres with zero-carbon energy hourly, aiming for continuous clean energy operations.
However, achieving this remains challenging, especially amidst data sovereignty policies restricting data flow across borders. Despite complexities, initiatives by Cirrus Nexus and Google could play a crucial role in reducing emissions.
Michael Terrell, who leads Google’s 24/7 carbon-free energy strategy, mentioned that Google’s data centers usually use carbon-free energy. Specifically, 13 regional sites achieve 85%; globally, seven areas surpass 90%.