Mango, the Spanish retailer, is focusing on adaptable clothing to assist customers in coping with unpredictable temperature fluctuations due to climate change, according to Chief Executive Toni Ruiz in an interview with Reuters.
Previously, the clothing industry operated based on distinct seasonal cycles. However, with the impact of global warming, it’s necessary to adjust to periods characterized by fluctuating temperatures, necessitating the production of garments that accommodate these transitions, Ruiz explained.
“Before, when you came back from summer, all the shops were full of winter clothes,” Ruiz said in the interview. “More and more the customer is going to look for what they need at that moment.”
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Recently, Mango, a family-owned business, has transitioned to procuring its trend-driven products from European manufacturers and its functional wardrobe essentials from manufacturers based in Asia, as stated by Ruiz.
“We have the ability to work in two parallel worlds, depending on the needs and the nature of the product,” he said. “I believe that is a necessary virtue at the moment in this disruptive world.”
As Spain and other European countries encounter high temperatures during certain seasons, accompanied by increased rainfall in specific regions, clothing trends are also evolving.
According to Ruiz, women’s growing preference for lightweight trench coats exemplifies a shift towards seasonally adaptable clothing.
Additionally, Mango is introducing clothing options for men crafted from “performance” fabrics, designed to be more breathable and efficient in managing sweat on warm days.