French ruling-majority MPs propose a new bill suggesting penalties of up to 50% of the selling price for fast fashion brands like Shein.
These brands introduce thousands of new products daily, contributing to excessive spending and pollution, unlike traditional brands that renew collections four times a year.
“This evolution of the apparel sector towards ephemeral fashion, combining increased volumes and low prices, is influencing consumer buying habits by creating buying impulses and a constant need for renewal, which is not without environmental, social and economic consequences,” the bill said.
Also read: Global waste production to skyrocket by 2050: UN report
To counter the environmental effects of ultra-fast fashion, MPs suggest penalties of up to 10 euros ($10.86) per item sold or up to 50% of the selling price by 2030.
Shein told French news agency AFP that it adheres to “best international practices in sustainable development and social commitment.” After committee deliberation, the bill will go to parliament in the latter half of March.
Also read: US EPA to launch cleanup projects at hazardous waste sites with $1 billion funds
After meeting with industry players, activists, and researchers, French Environment Minister Christophe Bechu announced on Monday that his ministry intends to implement various measures to decrease fashion’s environmental impact.