Eco-gamers launch online video game to target asset management and investment firm
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A team of eco-gamers known as Serious People has developed a video game titled “Asset Manager Quest” to encourage investment firm ‘Abrdn‘ to divest from fossil fuels.
The group deployed a portable arcade machine outside Abrdn’s Edinburgh offices. They engaged staff by inviting them to step into the role of CEO and steer the company away from potential disasters.
The game created by Serious People highlights Abrdn’s $3.6 billion investments in fossil fuels.
In “Asset Manager Quest,” players assume the role of Abrdn’s CEO and face critical decisions: whether to continue down the current unsustainable path or adopt a more prosperous future by implementing a fossil fuel exclusion policy.
Asset Manager Quest has been developed in direct response to the urgency of the climate crisis. It highlights investors’ pivotal role in exacerbating or mitigating this global challenge.
Read more: Greenpeace report highlights climate risks in Chinese asset management investments
The gameplay of Asset Manager Quest revolves around making decisions to improve plummeting staff morale. While some options involve divesting from fossil fuel investments, many choices worsen the situation.
Players can opt to grant themselves substantial bonuses, accuse the media of harassment, or implement policies such as staff paying for their own tea bags. Some decisions are inspired by recent mishaps at Abrdn, while others present satirical scenarios.
Jamie Inman, Founder of Serious People, said in a statement, “Abrdn are toying with our future, so we thought we would play with theirs. Having tried every turnaround plan except this one, it’s time for Abrdn’s Chairman and board to take a bold leap into the future and walk away from fossil fuel bonds.”
Abrdn ranks as the fourth most exposed asset manager to risky bonds, with investments exceeding $3.6 billion in fossil fuel bonds issued by prominent companies like Exxon, BP, Shell, and Total. Additionally, the firm holds bonds and shares in Ithaca Energy, a co-developer of the contentious Rosebank oilfield in the North Sea.
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