Individuals favor sustainable investments: Morgan Stanley

Growing interest in sustainable investing among individual investors: Morgan Stanley report

Photo: @MorganStanle/Twitter

A new report titled “Sustainable Signals,” published by Morgan Stanley, has highlighted a surge in global individual investor interest in sustainable investing.

The survey, conducted among 2,820 US, European, and Japanese investors, indicates that 77% of respondents are interested in sustainable investments, with 54% planning to increase such investments next year.

Growing interest in sustainable investing among individual investors: Morgan Stanley report

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