Jaguar Land Rover announced that it has joined forces with global tire manufacturer Pirelli in the global automotive industry‐first commitment to use Forest Stewardship Council (FSC)‑certified natural rubber tires across its range of modern luxury vehicles.
The luxury car manufacturer said it will be the first to adopt FSC-certified tires at scale, transitioning all tires from Pirelli across its entire portfolio, debuting on the new Range Rover Electric.
Andrea Debbane, JLR’s Sustainability Director, said, “We’re looking at every aspect of our vehicles to find solutions that enable us to redefine luxury in a way that’s better for people and the planet.”
The commitment will amount to over 250,000 FSC‑certified tires per year.
The FSC chain of custody certification process ensures that FSC-certified material is identified and kept separate from non-certified material throughout the supply chain, from plantations to the tire manufacturer.
This guarantees that the material is fully verified as sustainably farmed to the highest standards.
Debbane added, “By choosing Pirelli’s FSC‑certified tires, we’re offering our clients high‑quality, high‑performance tires whilst supporting responsible forest management and protecting the communities in our rubber supply chain to drive real progress.”
The collaboration between JLR and Pirelli marks an advancement in the production and adoption of sustainable tires, aiding forest conservation and promoting sustainable development.
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Matteo Battaini, Pirelli Head of Sustainability and New Mobility, added, “The FSCTM certification confirms that forests are managed to preserve biological diversity while benefiting local workers and communities in a way that is economically beneficial for them.”
In addition to integrating FSC-certified products into JLR’s range, Pirelli and JLR are collaborating to boost the proportion of sustainable and recycled materials in all tires supplied to JLR, aligning with their joint sustainability goals.